3

A resource-based view of stakeholder marketing

Year:
2016
Language:
english
File:
PDF, 478 KB
english, 2016
11

Stakeholder Marketing: Beyond the Four Ps and the Customer

Year:
2008
Language:
english
File:
PDF, 762 KB
english, 2008
12

When and how country reputation stimulates export volume

Year:
2017
Language:
english
File:
PDF, 543 KB
english, 2017
13

Taking a Stand: Consumer Responses to Corporate Political Activism

Year:
2016
Language:
english
File:
PDF, 327 KB
english, 2016
17

Stakeholder Marketing: Beyond the Four Ps and the Customer

Year:
2008
Language:
english
File:
PDF, 43 KB
english, 2008